Why should people read YOUR story or content, take your advice, and listen to your message? Who are you as an expert in this field?  This information will be important in marketing your book, and might appear in your bio in your book or on the book jacket.  Take time to answer the questions below.

• What is your relevant background?
• What is your education?
• What is your experience?
• What are your credentials
• What is it about YOU that will attract your readers?

Exercise:  Write 75 word bio as you would have printed in a magazine or journal, including your key credentials.  This will help you zero in on those attributes that set you apart from other authors in your field.