Besides you, your family, and your friends, who else will be persuaded to buy your book? List the ideal groups of people you know your story or content will matter to MOST. Be specific. Every book isn’t for every reader. The clearer you are on this list, the easier it will be to write and flush out your content for publication. Demographics to consider include: gender, age, education, culture, hobbies, experiences, etc.
Exercise: Narrow down your list of targeted readers by starting with the groups of people you know your story or content will not matter to. Believe it or not, there will be some groups who will not care about your message. Starting with this list is a great way to focus on the list of groups who will care.